iComfort was a new brand launched by Serta in 2013, developed to compete directly with Tempur-Pedic. The line introduced a distinct visual identity and modern aesthetic that differentiated it from the broader Serta portfolio at the time.

The sell sheet was created for retail sales associates, highlighting key features and benefits of the iComfort line, with additional information on Adjustable Foundations included on the reverse to support in-store selling.

Pillow packaging was designed to clearly communicate product features at a glance, helping guide consumers through the in-store decision-making process while reinforcing the iComfort brand.

B-roll footage was developed for broad use across iComfort marketing, supporting campaigns executed by Serta as well as retailers nationwide.

Sell Sheet

Pillow Packaging

B-Roll Art Direction

Photoshoot Art Direction

Graphic Design

Video Direction