YMCA Campaign

Assets for September 2016 membership campaign. I created the overall visual identity for the campaign, including all the supporting visual elements needed. The goal of the membership campaign was to bring in new members, increase program participants, and spread YMCA’s name and message throughout the community.
Direct Mail Postcard
Poster
Social Media
Digital Ads
Flyers
Art Direction
Graphic Design
Production
This campaign brought in 1,344 new memberships and reached over 1,154,916 people