contact

e: butkiewicz.brittany@gmil.com. w: brittanybesigns.com

experience

Senior Digital Designer
Nielson
January 2023-July 2025

 

  • Managed and art directed designers, animators, vendors and agency partners in developing cohesive creative campaign assets across multiple platforms, audiences and customer touchpoints.

  • Owned creative execution, translating briefs into polished, on-brand integrated campaigns with high-quality visual assets across paid and organic social, landing pages, email, display, and other digital channels, delivering on deadline.

  • Art directed motion graphics and video content across digital campaigns, presentations, web, and paid social, partnering emails with internal and external teams to develop concepts and execute polished creative.

  • Partnered with marketing, copywriters, content teams, and external agencies to develop fresh creative concepts, bring campaigns to life, and maintain quality and consistency across all channels and touchpoints

  • Improved creative production by introducing AI-assisted tools, including ElevenLabs, that reduced costs by, improved efficiency by 30%, and scaled creative team output.

Senior Digital Designer
PerkSpot
January 2023-July 2025

 
 

Creative Leader
Ikonix
May 2017-September 2022

  • Designed integrated marketing campaigns and creative assets across product launches, email, landing pages, paid
    media, and social, adapting creative for multiple platforms and audiences.

  • Led creative for the Disney partnership launch that drove a 494% year-over-year revenue increase.

  • Optimized and increased productivity for creative team by implementing, scalable brand systems, reusable templates, digital asset libraries, and standardized processes that improved consistency and production efficiency.

  • Executed a company-wide brand refresh, evolving the visual identity and developing visual systems, campaign toolkits, and scalable design frameworks including templates, illustration systems, presentations, and email series to improve creative consistency, efficiency, and effectiveness across channels.media, and social, adapting creative for multiple platforms and audiences.

  • Led creative for the Disney partnership launch that drove a 494% year-over-year revenue increase.

  • Optimized and increased productivity for creative team by implementing, scalable brand systems, reusable templates, digital asset libraries, and standardized processes that improved consistency and production efficiency.

  • Executed a company-wide brand refresh, evolving the visual identity and developing visual systems, campaign toolkits, and scalable design frameworks including templates, illustration systems, presentations, and email series to improve creative consistency, efficiency, and effectiveness across channels.

• Led creative strategy, design, and execution across multimedia campaigns, managing multiple projects simultaneously
while mentoring a creative team and coordinating agency partners, vendors, and production resources.

• Improved branding through refresh, evolving visual language, visual identity systems, and scalable creative systems
establishing standards across digital, print, product marketing, and customer communications making a all products and
channels feel like one clear, consistent brand.

• Directed the design and launch of three e-commerce sites contributing to a 300% increase in web revenue.

• Used performance metrics, audience insights, A/B testing, and heatmaps to identify friction points and inform e-
commerce, web design, and email improvements.

• Developed engaging visual storytelling through video and animated content to promote product usage and strengthen
how the brands, product, and electrical safety appeared in motion content.

• Improved creative workflows through effective project management, scalable brand systems, templates, digital asset
libraries, and standardized processes that increased consistency and supported multi-channel production.

Graphic Designer
YMCA Metro Chicago
May 2015-January 2017

  • Concepted and produced integrated campaigns supporting membership, conferences, fundraising, events, and
    organizational communications, including the “A Better Us” Back-to-School campaign that generated 1,344 new
    memberships and reached 1.15M+ people.

  • Designed updated,  PowerPoint presentations and visual materials for internal meetings, external stakeholder
    presentations, and conferences and events

  • Created marketing collateral, social media creative, and campaign assets for fundraisers, events, conferences, signage, camps, athletics, and year-round initiatives, supporting integrated content strategies and audience engagement.

  • Managed and art directed photography and video shoots for community events, conferences, fundraising events, and programs, coordinating photographers, videographers, image selection, and post-production.

Senior Graphic Designer
Serta International
June 2010-May 2015

  • Designed and executed integrated campaigns for Perfect Sleeper and iComfort across photography, video, print, digital advertising, retail, and sales materials.

  • Planned and art directed photography and video productions, managing talent, on-site direction, sets, styling, shot lists, production details, and post production editing.

  • Art directed motion graphics and video content for advertising, presentations, digital platforms, campaigns, web content, and social media channels.

  • Led creative for the AAFES account, developing advertising, retail promotions, in-store marketing, photography, and sales collateral for nationwide Exchange locations.

  • Managed print production and retail fulfillment while developing templates and production standards that improved
    creative efficiency and consistency.